{"id":962,"date":"2021-08-28T10:06:23","date_gmt":"2021-08-28T03:06:23","guid":{"rendered":"http:\/\/mv1.techcovn.net\/?p=962"},"modified":"2021-09-14T14:30:34","modified_gmt":"2021-09-14T07:30:34","slug":"moi-nghe-mot-mau-cv-chuyen-vien-marketing","status":"publish","type":"post","link":"http:\/\/maxwest.net\/moi-nghe-mot-mau-cv-chuyen-vien-marketing\/","title":{"rendered":"M\u1ed7i ngh\u1ec1 m\u1ed9t m\u1eabu CV: chuy\u00ean vi\u00ean Marketing"},"content":{"rendered":"<h5><strong>Chuy\u00ean vi\u00ean Marketing l\u00e0 v\u1ecb tr\u00ed m\u00e0 kh\u00f4ng \u00edt ng\u01b0\u1eddi mong mu\u1ed1n c\u00f3 \u0111\u01b0\u1ee3c. <\/strong><strong>Marketing thu\u1ed9c top 5 ng\u00e0nh h\u1ecdc kh\u00f4ng lo th\u1ea5t nghi\u1ec7p. V\u1eady l\u00e0m th\u1ec3 n\u00e0o \u0111\u1ec3 c\u00f3 m\u1ed9t m\u1eabu CV marketing \u1ea5n t\u01b0\u1ee3ng? Minh Vi\u00ea\u0323t HR s\u1ebd chia s\u1ebb v\u1edbi c\u00e1c b\u1ea1n h\u00f4m nay.<\/strong><\/h5>\n<h6><strong>T\u1ed5ng quan v\u1ec1 ng\u00e0nh Marketing<\/strong><\/h6>\n<p>Marketing l\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c kh\u00f4ng th\u1ec3 thi\u1ebfu trong kinh doanh. Bao g\u1ed3m t\u1ea5t c\u1ea3 c\u00e1c ho\u1ea1t \u0111\u1ed9ng h\u01b0\u1edbng t\u1edbi kh\u00e1ch h\u00e0ng. Nh\u1eb1m th\u1ecfa m\u00e3n nhu c\u1ea7u v\u00e0 mong mu\u1ed1n c\u1ee7a h\u1ecd th\u00f4ng qua qu\u00e1 tr\u00ecnh ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m, ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u. M\u1ee5c ti\u00eau cao nh\u1ea5t c\u1ee7a Marketing ch\u00ednh l\u00e0 tr\u1edf th\u00e0nh chi\u1ebfc c\u1ea7u n\u1ed1i b\u1ec1n ch\u1eb7t gi\u1eefa doanh nghi\u1ec7p v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n<p>V\u1edbi l\u1ed1i t\u01b0 duy c\u0169 k\u0129. Nhi\u1ec1u ng\u01b0\u1eddi c\u00f3 suy ngh\u0129 l\u00e0m Marketing g\u1eafn v\u1edbi h\u00ecnh \u1ea3nh m\u1ed9t ng\u01b0\u1eddi tay x\u00e1ch s\u1ea3n ph\u1ea9m ch\u00e0o b\u00e1n, ti\u1ebfp th\u1ecb, qu\u1ea3ng c\u00e1o t\u1ea1i c\u00e1c h\u1ed9i ch\u1ee3, ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i\u2026 Th\u1ef1c ch\u1ea5t \u0111\u00e2y ch\u1ec9 l\u00e0 m\u1ed9t bi\u1ec3u hi\u1ec7n r\u1ea5t nh\u1ecf c\u1ee7a marketing.<\/p>\n<p>M\u1ed9t c\u00e1ch ng\u1eafn g\u1ecdn v\u00e0 ch\u00ednh x\u00e1c nh\u1ea5t theo GS.<strong><em>\u00a0Philip Kotler\u00a0<\/em><\/strong>(Gi\u00e1o s\u01b0 Marketing n\u1ed5i ti\u1ebfng nh\u1ea5t th\u1ebf gi\u1edbi \u2013 \u201ccha \u0111\u1ebb\u201d c\u1ee7a Marketing hi\u1ec7n \u0111\u1ea1i) cho r\u1eb1ng:\u00a0<em>\u201cMarketing l\u00e0 qu\u00e1 tr\u00ecnh t\u1ea1o d\u1ef1ng c\u00e1c gi\u00e1 tr\u1ecb t\u1eeb kh\u00e1ch h\u00e0ng v\u00e0 m\u1ed1i quan h\u1ec7 th\u00e2n thi\u1ebft v\u1edbi kh\u00e1ch h\u00e0ng. Nh\u1eb1m m\u1ee5c \u0111\u00edch thu v\u1ec1 gi\u00e1 tr\u1ecb l\u1ee3i \u00edch cho doanh nghi\u1ec7p, t\u1ed5 ch\u1ee9c t\u1eeb nh\u1eefng gi\u00e1 tr\u1ecb \u0111\u00e3 \u0111\u01b0\u1ee3c t\u1ea1o ra\u201d<\/em><\/p>\n<ul>\n<li>S\u00e1ng t\u1ea1o n\u1ed9i dung. X\u00e2y d\u1ef1ng v\u00e0 tri\u1ec3n khai c\u00e1c k\u1ebf ho\u1ea1ch Marketing, qu\u1ea3ng c\u00e1o, khuy\u1ebfn m\u00e3i \u0111\u1ec3 ph\u00e1t tri\u1ec3n nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, s\u1ea3n ph\u1ea9m c\u1ee7a c\u00f4ng ty, doanh nghi\u1ec7p.<\/li>\n<li>Thu th\u1eadp kh\u1ea3o s\u00e1t v\u00e0 ph\u00e2n t\u00edch th\u00f4ng tin th\u1ecb tr\u01b0\u1eddng, s\u1ef1 l\u1ef1a ch\u1ecdn c\u1ee7a kh\u00e1ch h\u00e0ng, c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh,\u2026<\/li>\n<li>Ph\u00e2n t\u00edch, b\u00e1o c\u00e1o v\u00e0 \u0111\u1ec1 xu\u1ea5t c\u00e1c ph\u01b0\u01a1ng \u00e1n m\u1edbi ph\u00f9 h\u1ee3p v\u1edbi xu h\u01b0\u1edbng c\u1ee7a th\u1ecb tr\u01b0\u1eddng<\/li>\n<li>Ph\u1ed1i h\u1ee3p v\u1edbi c\u00e1c b\u1ed9 ph\u1eadn \u0111\u1ec3 th\u1ef1c hi\u1ec7n c\u00e1c c\u00f4ng vi\u1ec7c li\u00ean quan. X\u00e1c \u0111\u1ecbnh v\u00e0 d\u1ef1 b\u00e1o ng\u00e2n s\u00e1ch, chi ph\u00ed cho Marketing v\u00e0 th\u1ef1c hi\u1ec7n theo y\u00eau c\u1ea7u c\u1ee7a Gi\u00e1m \u0111\u1ed1c Marketing.<\/li>\n<\/ul>\n<h6><strong>M\u1eabu CV chuy\u00ean vi\u00ean Marketing \u2013 nh\u1eefng n\u1ed9i dung quan tr\u1ecdng<\/strong><\/h6>\n<p><a href=\"http:\/\/mekong.techcovn.net\/wp-content\/uploads\/2019\/02\/Image-from-iOS-2-jpg.jpg\"><img class=\"aligncenter wp-image-2530 size-full\" src=\"http:\/\/mekong.techcovn.net\/wp-content\/uploads\/2019\/02\/Image-from-iOS-2-jpg.jpg\" alt=\"chuyen vien marketing\" width=\"800\" height=\"1643\" \/><\/a><\/p>\n<p>M\u00f4t CV chuy\u00ean vi\u00ean Marketing ti\u00eau chu\u1ea9n th\u01b0\u1eddng s\u1ebd c\u00f3 c\u00e1c ph\u1ea7n c\u01a1 b\u1ea3n g\u1ed3m: Th\u00f4ng tin c\u00e1 nh\u00e2n, m\u1ee5c ti\u00eau ngh\u1ec1 nghi\u1ec7p, h\u1ecdc v\u1ea5n, kinh nghi\u1ec7m l\u00e0m vi\u1ec7c, ho\u1ea1t \u0111\u1ed9ng ngo\u1ea1i kh\u00f3a, k\u0129 n\u0103ng\u2026 Tuy nhi\u00ean t\u00f9y v\u00e0o ng\u00e0nh ngh\u1ec1 \u1ee9ng tuy\u1ec3n m\u00e0 ch\u00fang ta s\u1ebd \u0111i\u1ec1u ch\u1ec9nh dung l\u01b0\u1ee3ng, ch\u1ea5t l\u01b0\u1ee3ng c\u00e1c ph\u1ea7n sao cho h\u1ee3p l\u00fd nh\u1ea5t.<\/p>\n<p><strong>Th\u00f4ng tin c\u00e1 nh\u00e2n<\/strong><\/p>\n<p>Ti\u00eau \u0111\u1ec1 CV l\u00e0 b\u1eaft bu\u1ed9c (v\u1ecb tr\u00ed b\u1ea1n \u1ee9ng tuy\u1ec3n). Theo sau \u0111\u00f3 l\u00e0 m\u1ee5c ti\u00eau c\u00f4ng vi\u1ec7c, \u1edf m\u1ee5c ti\u00eau b\u1ea1n c\u00f3 th\u1ec3 g\u1eafn th\u00eam v\u1edbi m\u1ed9t k\u1ef9 n\u0103ng g\u00ec \u0111\u00f3 th\u1eadt s\u1ef1 n\u1ed5i b\u1eadt.<\/p>\n<p><strong>Qu\u00e1 tr\u00ecnh h\u1ecdc t\u1eadp<\/strong><\/p>\n<p>Ph\u1ea7n h\u1ecdc v\u1ea5n h\u00e3y t\u00f3m t\u1eaft qu\u00e1 tr\u00ecnh h\u1ecdc t\u1eadp. Ch\u1ec9 n\u00ean t\u00f3m t\u1eaft ng\u1eafn g\u1ecdn v\u1ec1 th\u1eddi gian, chuy\u00ean ng\u00e0nh, tr\u01b0\u1eddng \u0111\u1ea1i h\u1ecdc\/cao \u0111\u1eb3ng b\u1ea1n h\u1ecdc. Kh\u00f4ng c\u1ea7n \u0111\u1ec1 c\u1eadp \u0111\u1ebfn kho\u1ea3ng th\u1eddi gian h\u1ecdc c\u1ea5p 3 n\u1ebfu nh\u01b0 kh\u00f4ng c\u00f3 g\u00ec qu\u00e1 n\u1ed5i b\u1eadt.<\/p>\n<p>Ti\u1ebfp \u0111\u00f3 l\u00e0 t\u00f3m t\u1eaft (kinh nghi\u1ec7m b\u1ea1n l\u00e0m vi\u1ec7c v\u00e0 s\u1ef1 \u0111\u1ea1t \u0111\u01b0\u1ee3c cho ch\u00ednh b\u1ea1n v\u00e0 t\u1ed5 ch\u1ee9c n\u01a1i b\u1ea1n l\u00e0m vi\u1ec7c) v\u00e0 ph\u1ea7n k\u1ef9 n\u0103ng n\u1ed5i b\u1eadt.<\/p>\n<p><strong>Kinh nghi\u1ec7m<\/strong><\/p>\n<p>\u0110\u01b0a v\u00ed d\u1ee5 b\u1ea1n \u0111\u00e3 l\u00e0m v\u00e0 k\u1ebft qu\u1ea3 b\u1ea1n \u0111\u1ea1t \u0111\u01b0\u1ee3c. B\u1ea1n \u0111\u00e3 t\u1eebng l\u00e0m d\u1ef1 \u00e1n n\u00e0o \u0111\u00f3, c\u00f4ng vi\u1ec7c t\u00ecnh nguy\u1ec7n hay nh\u1eefng h\u1ee3p \u0111\u1ed3ng ng\u1eafn h\u1ea1n. H\u00e3y m\u00f4 t\u1ea3 tr\u00e1ch nhi\u1ec7m v\u00e0 s\u1ef1 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ed9t c\u00e1ch ng\u1eafn g\u1ecdn. V\u00ed d\u1ee5:<\/p>\n<p><em>T\u01b0 v\u1ea5n ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1 cho c\u00f4ng ty ABC (1\/2012-3\/2012)<\/em><\/p>\n<p><em>Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, x\u00e1c \u0111\u1ecbnh ph\u01b0\u01a1ng ph\u00e1p chi ph\u00ed hi\u1ec7u qu\u1ea3 \u0111\u1ec3 t\u0103ng giao d\u1ecbch mua b\u00e1n, qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m qua gi\u1edbi thi\u1ec7u truy\u1ec1n mi\u1ec7ng, qua c\u00e1c forum, trang m\u1ea1ng x\u00e3 h\u1ed9i cho c\u1eeda h\u00e0ng qu\u1ea7n \u00e1o \u1edf \u0111\u1ecba ph\u01b0\u01a1ng.<\/em><\/p>\n<ul>\n<li><em>T\u0103ng vi\u1ec7c giao d\u1ecbch mua b\u00e1n l\u00ean 20% qua c\u1ea3i thi\u1ec7n SEO v\u00e0 t\u1ea7m nh\u00ecn khu v\u1ef1c<\/em><\/li>\n<li><em>T\u1ea1o ra th\u00eam 15% giao d\u1ecbch mua b\u00e1n qua vi\u1ec7c th\u1ef1c hi\u1ec7n chi\u1ebfn d\u1ecbch Google AdWords<\/em><\/li>\n<li><em>Qu\u1ea3ng b\u00e1 h\u00ecnh \u1ea3nh c\u00f4ng ty qua truy\u1ec1n th\u00f4ng m\u1ea1ng x\u00e3 h\u1ed9i c\u00f3 ti\u1ebfng vang l\u1edbn nh\u01b0 trang fanpage Facebook, blog v\u00e0 Twitter \u0111\u1ec3 t\u0103ng like v\u00e0 sharing, coi tr\u1ecdng v\u1ea5n \u0111\u1ec1 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng. \u0110i\u1ec1u n\u00e0y d\u1eabn t\u1edbi t\u1ef7 l\u1ec7 th\u1ecfa m\u00e3n kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n l\u00ean 35% v\u00e0 t\u0103ng doanh thu online l\u00ean 15%.<\/em><\/li>\n<\/ul>\n<p><strong>\u0110i\u1ec3m c\u1ed9ng<\/strong><\/p>\n<p><strong><em>S\u1eed d\u1ee5ng thu\u1eadt ng\u1eef marketing:<\/em><\/strong>\u00a0D\u00f9 kh\u00f4ng n\u00ean d\u00f9ng nh\u1eefng thu\u1eadt ng\u1eef qu\u00e1 kh\u00f3 hi\u1ec3u. B\u1ea1n c\u0169ng n\u00ean ch\u00fa \u00fd \u0111\u1ebfn nh\u1eefng t\u1eeb ng\u1eef th\u01b0\u1eddng d\u00f9ng c\u1ee7a l\u0129nh v\u1ef1c n\u00e0y. Nh\u1eefng t\u1eeb ng\u1eef nh\u01b0 \u201cnhu c\u1ea7u kh\u00e1ch h\u00e0ng\u201d, \u201cc\u00e1c h\u00ecnh th\u1ee9c truy\u1ec1n th\u00f4ng\u201d khi\u1ebfn b\u1ea1n tr\u1edf n\u00ean \u201cquen thu\u1ed9c\u201d v\u1edbi l\u0129nh v\u1ef1c marketing h\u01a1n d\u00f9 tr\u01b0\u1edbc \u0111\u00e2y b\u1ea1n l\u00e0 m\u1ed9t chuy\u00ean vi\u00ean ng\u00e2n h\u00e0ng.<\/p>\n<p><strong><em>Th\u1ec3 hi\u1ec7n s\u1ef1 quan t\u00e2m c\u1ee7a b\u1ea1n \u0111\u1ed1i v\u1edbi h\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng:<\/em><\/strong>\u00a0c\u00f3 th\u1ec3 chuy\u00ean ng\u00e0nh c\u1ee7a b\u1ea1n kh\u00f4ng ph\u1ea3i Marketing. C\u00f3 th\u1ec3 b\u1ea1n l\u00e0m vi\u1ec7c trong l\u0129nh v\u1ef1c s\u1ea3n xu\u1ea5t. Lu\u00f4n t\u00ecm t\u00f2i l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n d\u1ec5 d\u00e0ng h\u01a1n. Hay khi l\u00e0m vi\u1ec7c trong ng\u00e0nh ng\u00e2n h\u00e0ng, b\u1ea1n th\u00edch th\u00fa t\u00ecm hi\u1ec3u c\u00e1ch th\u1ee9c kh\u00e1ch h\u00e0ng \u0111\u1ea7u t\u01b0. D\u00f9 kinh nghi\u1ec7m l\u00e0m vi\u1ec7c tr\u01b0\u1edbc \u0111\u00e2y l\u00e0 g\u00ec. H\u00e3y \u0111\u1ea3m b\u1ea3o r\u1eb1ng b\u1ea1n th\u1ec3 hi\u1ec7n kh\u1ea3 n\u0103ng th\u1ea5u hi\u1ec3u h\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng trong h\u1ed3 s\u01a1 xin vi\u1ec7c.<\/p>\n<p><strong>K\u1ef9 n\u0103ng<\/strong><\/p>\n<p>Nh\u1ea5n m\u1ea1nh k\u1ef9 n\u0103ng l\u00e0m vi\u1ec7c nh\u00f3m, k\u1ef9 n\u0103ng l\u00e3nh \u0111\u1ea1o, nhi\u1ec7t huy\u1ebft v\u00e0 t\u00ednh s\u00e1ng t\u1ea1o. Nhi\u1ec1u chuy\u00ean gia nh\u00e2n s\u1ef1 khi ph\u1ecfng v\u1ea5n \u1ee9ng vi\u00ean tin r\u1eb1ng c\u00e1ch b\u1ea1n \u1ee9ng x\u1eed, l\u00e0m vi\u1ec7c, hay kh\u1ea3 n\u0103ng l\u00e3nh \u0111\u1ea1o \u1edf m\u00f4i tr\u01b0\u1eddng c\u0169 s\u1ebd ti\u1ebfp t\u1ee5c \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n trong m\u00f4i tr\u01b0\u1eddng m\u1edbi.<\/p>\n<p>Th\u1ec3 hi\u1ec7n ni\u1ec1m \u0111am m\u00ea, truy\u1ec1n c\u1ea3m h\u1ee9ng tr\u00ean\u00a0<strong>CV<\/strong>\u00a0c\u0169ng gi\u00fap b\u1ea1n ghi \u0111i\u1ec3m trong m\u1eaft nh\u00e0 tuy\u1ec3n d\u1ee5ng. b\u1edfi m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c s\u1eafp t\u1edbi \u0111\u00f2i h\u1ecfi b\u1ea1n ph\u1ea3i c\u00f3 s\u1ef1 tin t\u01b0\u1edfng v\u00e0 t\u00ecnh y\u00eau \u0111\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u. B\u1ea1n kh\u00f4ng nh\u1ea5t thi\u1ebft ph\u1ea3i t\u1eebng l\u00e0m trong nh\u1eefng l\u0129nh v\u1ef1c \u0111\u00f2i h\u1ecfi kh\u1ea3 n\u0103ng s\u00e1ng t\u1ea1o. Ch\u1ec9 c\u1ea7n ch\u1ee9ng minh \u0111\u01b0\u1ee3c m\u00ecnh c\u00f3 kh\u1ea3 n\u0103ng suy ngh\u0129 \u0111\u1ed9c l\u1eadp, kh\u00f4ng theo l\u1ed1i m\u00f2n. C\u01a1 h\u1ed9i \u0111\u01b0\u1ee3c nh\u1eadn v\u00e0o l\u00e0m marketing s\u1ebd cao h\u01a1n<\/p>\n<p><strong>B\u1eb1ng c\u1ea5p, ch\u1ee9ng ch\u1ec9<\/strong><\/p>\n<p>B\u1ea1n \u0111\u00e3 t\u1eebng tham gia kh\u00f3a \u0111\u00e0o t\u1ea1o chuy\u00ean nghi\u1ec7p cho l\u0129nh v\u1ef1c marketing. Hay ch\u1ec9 l\u00e0 c\u00e2u l\u1ea1c b\u1ed9 v\u1ec1 marketing\u2026 H\u00e3y ghi n\u00f3 v\u00e0o CV. C\u1ea7n \u0111\u01b0a ra \u0111\u01b0\u01a1ck outline v\u1ec1 n\u1ed9i dung kh\u00f3a h\u1ecdc hay c\u00f4ng vi\u1ec7c b\u1ea1n \u0111\u00e3 t\u1eebng l\u00e0m. N\u1ebfu c\u00f3 th\u1ec3 h\u00e3y n\u00f3i r\u00f5 nh\u1eefng \u0111i\u1ec1u m\u00ecnh \u0111\u00e3 h\u1ecdc, l\u00e0m \u0111c t\u1eeb \u0111\u00f3.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Chuy\u00ean vi\u00ean Marketing l\u00e0 v\u1ecb tr\u00ed m\u00e0 kh\u00f4ng \u00edt ng\u01b0\u1eddi mong mu\u1ed1n c\u00f3 \u0111\u01b0\u1ee3c. Marketing thu\u1ed9c top 5 ng\u00e0nh h\u1ecdc kh\u00f4ng lo th\u1ea5t nghi\u1ec7p. V\u1eady l\u00e0m th\u1ec3 n\u00e0o \u0111\u1ec3 c\u00f3 m\u1ed9t m\u1eabu CV marketing \u1ea5n t\u01b0\u1ee3ng? Minh Vi\u00ea\u0323t HR s\u1ebd chia s\u1ebb v\u1edbi c\u00e1c b\u1ea1n h\u00f4m nay. T\u1ed5ng quan v\u1ec1 ng\u00e0nh Marketing Marketing l\u00e0 m\u1ed9t &#8230;<\/p>\n","protected":false},"author":6,"featured_media":963,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[204],"tags":[],"yst_prominent_words":[],"_links":{"self":[{"href":"http:\/\/maxwest.net\/wp-json\/wp\/v2\/posts\/962"}],"collection":[{"href":"http:\/\/maxwest.net\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/maxwest.net\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/maxwest.net\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"http:\/\/maxwest.net\/wp-json\/wp\/v2\/comments?post=962"}],"version-history":[{"count":2,"href":"http:\/\/maxwest.net\/wp-json\/wp\/v2\/posts\/962\/revisions"}],"predecessor-version":[{"id":1540,"href":"http:\/\/maxwest.net\/wp-json\/wp\/v2\/posts\/962\/revisions\/1540"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/maxwest.net\/wp-json\/wp\/v2\/media\/963"}],"wp:attachment":[{"href":"http:\/\/maxwest.net\/wp-json\/wp\/v2\/media?parent=962"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/maxwest.net\/wp-json\/wp\/v2\/categories?post=962"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/maxwest.net\/wp-json\/wp\/v2\/tags?post=962"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"http:\/\/maxwest.net\/wp-json\/wp\/v2\/yst_prominent_words?post=962"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}